Behind The Counter — Mike Palafox

Behind the Counter: The Sushi Masters of America

I am thrilled to present my photography project "Behind the Counter: The Sushi Masters of America," a project showcasing the artistry and dedication of American sushi chefs. It offers an intimate view of their craft, transcending typical culinary portrayals. This project is an ode to the often unnoticed dedication in the fast-paced food industry. It captures the passion, sweat, and artistry behind each dish, celebrating the kitchen as a sacred workspace. Through medium format film, every frame embodies the depth and richness of this art form.

A brief note on sushi.

In the 70s, Japanese cuisine was seen as obscure, but now it's globally beloved. Sushi, once exotic, now rivals staples like burgers and pizza. Its appeal lies in its simplicity and mesmerizing preparation. Japanese flavors have seamlessly integrated into various cuisines, even in the USA. While sushi was once exotic, it's now a common meal worldwide. It's gaining attention from chefs and foodies willing to pay top dollar for quality. This book provides a comprehensive and accessible exploration of sushi cooking. It invites readers to celebrate the enduring appeal and artistry of Japanese cuisine, from sushi's origins to its intricate preparation.

Overview.

Within the pages of this captivating coffee table book, I would like to take the reader on a visually stunning exploration, delving into the lives and work of master chefs who have devoted their careers to perfecting the art of sushi in the United States. From the bustling streets of New York City to the serene coastline of California, we traverse the nation to capture the essence and brilliance of these culinary maestros.

The Power of Black and White Photography.

While most photography books showcasing food focus on vivid colors and vibrant imagery, I have opted for a distinctive approach. "Behind the Counter” breaks the mold by presenting all its photographs in striking black and white. This stylistic choice serves to accentuate the raw emotions, passion, and dedication that underlie the creative process of these sushi shokunin. The absence of color encourages readers to truly immerse themselves in the narrative, paying attention to the details often overlooked in a more traditional format.

Peering into the World of Unseen Craftsmanship.

The book presents an intimate look into the hidden labor and meticulous attention to detail required in the preparation of every sushi dinner. Through my lens, readers will gain an exclusive behind-the-scenes perspective on the relentless pursuit of perfection that these master chefs undertake day in and day out. From the early mornings spent at the fish market, where they handpick the freshest ingredients, to the late nights refining their techniques, we provide an insider's glimpse into the extraordinary dedication that elevates sushi-making to an art form.

Each Chapter as a Personal Story.

Structured as a series of chapters, the book showcases individual sushi chefs, each with their unique story to tell. Every chapter unfolds as a visual and narrative journey, blending stunning monochromatic photographs with insightful interviews and anecdotes. Readers will witness the passion that fuels each chef's pursuit of excellence, their relentless drive for innovation, and the constant quest to master traditional techniques while pushing boundaries.

Conclusion.

"Behind the Counter" honors American sushi chefs, blending homage and unique black-and-white photography. This immersive project captivates food and art enthusiasts alike. Join us in bringing this extraordinary venture to life, celebrating the transformative power of passion and hard work in the world of sushi craftsmanship.